KUGA pursues the goals of promoting and maintaining multilingualism and of supporting creative work and activity. The organization aims to improve the quality of life of the people in the region and to counteract emigration from the area by means of a wide range of cultural activities and information and educational events.
KUGA was the focal point of the so-called “place-name sign movement”. Since the 1970s, homemade place-name signs have been repeatedly installed in various municipalities. It was only in 2000 that the right to bilingual place-name signs in Burgenland was implemented as a result of political pressure.